New York magazine looks at the BEA ...

Exit Ghost, by Philip Roth
Houghton Mifflin, October
The Pitch: “The last ordeal of Nathan Zuckerman.”
Aesthetics: 7. Bold, striking front cover; boring spine and back cover.
Response on the floor: 10. 1,500 galleys, gone by 9:30 Friday morning.
Publisher hype: 8. Pages and pages of review quotes plus that canny promise of an end to the Zuckerman saga.
Marketing plan: 2. But who cares? It’s Philip Freaking Roth!
Intangibles: 10. Didn’t you hear us? Philip F. Roth!!!

Total score: 37

via New York magazine